Startup Rally

In 2013, I wrote and produced the run-of-show script for Startup Rally, an event coordinated by Atlanta startup hub Hypepotamus as the official launch of Startup Georgia under the Startup America Initiative.

The event — the largest gathering of startups in Atlanta since 1895 — called 100 budding companies from our state to action with the help of notables like Scott Case, CEO of Startup America and former CTO of Priceline, as well as beloved entertainer Jermaine Dupri, former CEO of SoSo Def Records.

I worked with Hypepotamus leadership to execute the day's lineup, and prepped the event host backstage, making sure to run through script flow and "talkability".

As part of the show script, I wrote eight historical vignettes that bookended the day's panel sessions, highlighting the stories of invincible Atlanta brands like Spanx, Delta, Turner Broadcasting, and Cinnabon.