I worked in content strategy, copywriting, and business strategy while at Atlanta-based UX consultancy firm, Nine Labs. Nine Labs assists ambitious companies, startups and technology ventures seeking out more meaningful experiences for their customers. Most importantly, Nine Labs "finds out why". Why it works. Why it fails. Why it resonates. And yes — why it needs to be better.
I contributed B2B copy for the Nine Labs website, internal collateral, and Nine Labs clients, while also participating in UX and web development projects. My time at Nine Labs gave me a deeper, strategic understanding of the voice and tone necessary to reach large B2B and corporate clients, as well as the focus necessary to improve new websites and build big-brand ROI through content audits, production, and governance.