City of Refuge

Sappi "Ideas That Matter" Design Grant

Each year, Sappi Fine Papers launches its "Ideas That Matter" design competition for agencies and creative consultancies. Participants typically pair up with nonprofits in their cities, working pro bono to submit an idea – such as food truck wrap, website, or print collateral – to raise the profile of these organizations through well-crafted, thoughtful design.

This year, I partnered with two members of our Brand Fever design team to write copy for our City of Refuge family. We worked with City of Refuge in rebranding projects and web design efforts. We wanted to help them market the 180° Kitchen, a full-service catering kitchen on-site that helps homeless men and women earn precious job training skills. All proceeds made through catering return to the kitchen, in order to make it fully functioning and independent.

I worked with our designers to write foodie-friendly copy that advertised the freshness, attention to detail, and good works associated with the 180° Kitchen. Through designs that featured fruits and vegetables, wood textures, and hand-drawn elements, we presented our concepts for branded menus, van wraps, and an online ordering website. Given Atlanta's explosive wedding economy and event scene, we knew joining forces with 180° Kitchen and the City of Refuge organization would yield sweet results.

The project won $29,000+ in grant funds, to be used towards the development of our design concepts.