Well Spoken Keynote Series
Wellcentive is a collaborative population healthcare management solutions company, aimed at serving clients and customers through clinical and financial means. It is a key player in the healthcare IT, pharmaceutical, and clinical research industry, and as such, its robust analytics reporting, modeling, and insights are able to save money – and lives – through leading technology.
Wellcentive, a Brand Fever client on a diverse set of projects, came to the agency with a strategic need to develop its keystone series, the first of its kind targeted toward C-Suite healthcare executives. I was brought on to craft the series name and mission statement using on-brand messaging and positioning.
Several dozen name options were delivered, but one proposed name was seen as a standout: The Wellcentive Well Spoken Keynote Series is moving forward in development.