The Bathroom Counter Theory
The true test of a consumer-facing brand lies in one fairly obvious location.
Customers that love a brand (and thus repeatedly but it out of habit) are those who proudly display those brands on their bathroom countertops.
For instance, household oral care brands like Listerine, Scope, and Rembrandt work tirelessly to perfect powerful formulas and brand storytelling that screams "refreshment" on TV commercials, social media, and print campaigns. But they also work hard to make sure those product designs are ones that consumers would want to look at everyday – rather than hide them under the sink.
Tomorrow morning, take a look at your bathroom countertop.
Which brands do you keep in plain view?