Amanda Serfozo
Senior UX Content Strategy Lead
š Hi, I'm glad you're here! Iām Amanda Serfozo, a Senior UX Content Strategy Lead (ex-Capital One) with over 13+ years of experience leading high-visibility strategy work, establishing design systems, managing and mentoring designers, and enabling practitioner communities.
š©āš» Iām currently participating in a critical information architecture project with the U.S. Digital Response team, impacting 4.5 million state citizens.
š Prior to designing in enterprise finance, I built my own six-figure content studio and worked as the first content hire at creative and UX agencies.
š©āš» Aside from my core work designing customer experiences, I'm also passionate about designing processes that enable content practice maturity, mentoring designers interested in growing or pivoting their careers through UX Content Collective, and co-leading practitioner communities, like The Sensemakers Club.
š I graduated from Emory University in Atlanta, Georgia, earned my Systems Design certification from Cornell University (2020), and most recently, completed my Trauma Informed Care certification from University of California - Berkeley (2024). Iām currently enrolled at the Institute of Coaching Studies (UK) to earn my ICF-ACC credentials.
š” These days, I'm intentional about the type of design I do, and seek out aligned opportunities that contribute to more equitable, intentional, and empowering experiences for all, are led by strong design leaders and curious, passionate UX teams, and invite feedback loops and content-led craft investment.