When Disney called on Brand Fever to help bring an imaginative, playful PSA campaign to life, I was happy to help make magic. Assisting our design team, I worked to weave together simple, yet powerful, stories and theme lines around Georgia-Pacific's unique partnership in delivering extraordinary environmental sustainability.
The message needed to deliver a whimsical, bold branded message through interactive displays at Disney theme parks, cruise ships, hotels, and retail stores, while focusing on the company's efforts to use recyclable material, source sustainable fibers, and lessen the manufacturing footprint.
Our team presented six design and copy concepts to Georgia-Pacific, and we are awaiting next round art direction.
This is an active project. Please watch this space for project updates and implementation.