Senior Content Strategist

👋 Hi! I’m Amanda Serfozo, a Senior Content Strategist at Think Company. I help people breathe easier by designing experiences that are simple, intuitive, and accessible for all, with a focus on words and language. With over 13+ years in UX, I've dedicated my career to content strategy, information architecture, and digital strategy to create systems that feel like they're made by humans, for humans.

🌱 In previous roles, I shaped content and design systems at Capital One, leading Growth portfolios and projects that focused on financial wellbeing.

👩‍💻 In addition to my core work, I’ve proudly coached 100+ creatives through UX Content Collective, helping them pivot, grow, and find confidence in their craft. I also contribute to critical content strategy projects through the U.S. Digital Response, most recently, a project in partnership with the Department of Labor impacting 4.5 million state citizens. I also invest in my community by co-leading the Making Sense of Relationship-Building cohort at The Sensemakers Club, exploring how design and community intersect.

🎓 I studied at Emory University in Atlanta, Ga., later earning my Systems Design certification at Cornell University, and completing my Trauma-Informed UX training at UC-Berkeley. I’ve begun pursuing my ICF-ACC coaching credentials, blending strategy, coaching, and leadership to strengthen my content practice.

🏡 When I’m not designing or coaching, you can usually find me in my cozy home office with my furry coworkers, working at my local Switchyards, throwing darts (and clay), or catching Charleston's stunning sunsets on the beach.