Amanda Serfozo

Senior UX Content Strategy Lead

👋 Hi, I'm glad you're here! I’m Amanda Serfozo, a Senior UX Content Strategy Lead (ex-Capital One) with over 13+ years of experience leading high-visibility strategy work, establishing design systems, managing and mentoring designers, and enabling practitioner communities.

👩‍💻 I’m currently building FOZO, a female-led UX research and content collective that solves for the wellbeing of all people by building human-touch products. I’m also participating in a critical information architecture project with the U.S. Digital Response team.

📝 Prior to designing in enterprise finance, I built my own six-figure content studio and worked as the first content hire at creative and UX agencies.

👩‍💻 Aside from my core work designing customer experiences, I'm also passionate about designing processes that enable content practice maturity, mentoring designers interested in growing or pivoting their careers in UX, and co-leading practitioner communities.

🎓 I graduated from Emory University in Atlanta, Georgia, with supplementary learning throughout my career. I earned my Systems Design certification from Cornell University (2020), and most recently, completed my Trauma Informed Care certification from University of California - Berkeley (2024).

💡 These days, I'm intentional about the type of design I do, and seek out aligned opportunities that contribute to more equitable, intentional, and empowering experiences for all, are led by strong design leaders and curious, passionate UX teams, and invite feedback loops and content-led craft investment.

🎨 When I'm not inside of a Figma flow, you can find me on the beach, with my hands in some clay, playing darts, or getting nerdy about my family’s legacy in aviation.