Amanda Serfozo
Senior UX Content Strategy Lead
š Hi, I'm glad you're here! Iām Amanda Serfozo, a Senior UX Content Strategy Lead at Point (previously Capital One) with over 12+ years of experience leading high-visibility content strategy, establishing design systems, managing and mentoring designers, and enabling practitioner communities.
š Prior to designing in enterprise finance, I built my own six-figure content studio and worked as the first-ever content hire at creative and UX agencies.
š©āš» Aside from my core work designing customer experiences, I'm also passionate about designing processes that enable content practice maturity, mentoring designers interested in growing or pivoting their careers in UX, and co-leading practitioner communities.
š I graduated from Emory University in Atlanta, Georgia, with supplementary learning throughout my career. I earned my Systems Design certification from Cornell University (2020), and most recently, completed my Trauma Informed Care certification from University of California - Berkeley (2024).
š” These days, I'm intentional about the type of design I do, and seek out aligned opportunities that contribute to more equitable, intentional, and empowering experiences for all, are led by strong design leaders and curious, passionate UX teams, and invite feedback loops and content-led craft investment.
šØ When I'm not inside of a Figma flow, I seek out pure joy and play everywhere I can ā the beach, my local art museum, pottery and clay intensives, and dart leagues!