Amanda Serfozo
Senior UX Content Strategy Lead
š Hi, I'm glad you're here! Iām Amanda Serfozo, a Senior UX Content Strategy Lead with over 12+ years of experience leading across portfolios (most recently, Capital One - Growth.xd), establishing content practices, managing and mentoring designers, and enabling practitioner communities. Prior to designing in enterprise finance, I built my own six-figure content studio and worked as the first-ever content hire at creative and UX agencies.
š©āš» Aside from my core work designing customer experiences, I'm also passionate about designing processes that enable content practice maturity, mentoring designers interested in growing or pivoting their careers in UX, and co-leading practitioner communities.
š I graduated from Emory University in Atlanta, Georgia.
I love upskilling my work, earning my Systems Design certification from Cornell University (2020), and most recently, completing my Trauma-Informed Care certification from UC-Berkeley (2024).
š” These days, I'm intentional about the type of design I do, and seek out aligned opportunities that contribute to more equitable, intentional, and empowering experiences for all, are led by strong design leaders and curious, passionate UX teams, and invite feedback loops and content-led craft investment.
šØ When I'm not inside of a Figma flow (or four!), I seize all that RVA has to offer through our local art museum, pottery and clay intensives, and Tuesday night dart leagues.