“My long-term goal is to understand cultural phenomena and trends,” Berns says. “I want to know where ideas come from, and why some of them become popular and others don’t. It’s ideas and the way that we think that determines the course of human history. Ultimately, I’m trying to predict history.”
A fantastic read from Emory University’s eScience Commons — our TEDxEmory alum Dr. Gregory Berns is at the helm of some major neurological research, specifically how music affects teenage brains. The potential for studies like this are enormous. If we can pinpoint what makes a song, artist, or genre successful, especially in the ever changing landscape of modern culture, how will it affect record sales? How will affect the way songwriters and producers create music? Will we ‘tailor’ and customize for neurological pleasure? Read on!
